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What are the primary factors that contribute to the level of gloss and shine achieved with polished concrete, and how can businesses customize the level of sheen to suit their specific aesthetic preferences? How does the porosity of the concrete substrate affect the polishing process and the final appearance of the polished concrete Salt Lake City floor? How does the use of different polishing techniques and diamond abrasives impact the outcome of the polished concrete surface, and what are the advantages and limitations of each approach? How does the level of aggregate exposure in polished concrete contribute to its overall appearance, texture, and slip resistance, and what factors should businesses consider when determining the desired amount of aggregate exposure? How does the application of densifiers and sealers enhance the durability and stain resistance of polished concrete, and what are the recommended maintenance practices to prolong the lifespan and aesthetic appeal of the flooring? How can businesses incorporate branding elements, such as logos or patterns, into polished concrete floors, and what are the techniques and considerations involved in achieving these customized designs?