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As part of the DS WEEK to be held in Paris from 19 to 24 May next, DS preparing a major event to celebrate, with its global network, the 60 years of the DS and the launch of the brand.
The public is also invited, on Saturday 23 and Sunday, May 24, to discover the Exhibition DS installed in the Tuileries gardens. Out of nearly 4000 m 2, visitors immerse themselves in the universe and DS will travel in time: past, present and future are in the program.
Devotees meanwhile live a unique moment Sunday, May 24th with over 600 DS will parade on the Champs Elysees.
On Saturday, the latter can be admired on the historic circuit of Linas-Montlhéry (Paris region) at the international gathering for the 60th anniversary of this legendary car. This will be the largest concentration of DS collectors of the year worldwide.
Born in 1955, the DS is still one of the icons of French automotive landscape of the twentieth century. Commercial success and sporting success, but also political career with the General De Gaulle in particular, and film career, the DS has marked the lives of many French and was able to showcase the expertise of France throughout the world.
With this exceptional heritage, the brand DS, established on 1 June 2014, aims to perpetuate the pioneering spirit of this legendary car and allow the French auto reconnect with the high end. Thus, it offers cars that are distinguished by their outstanding style, their technology, dynamic comfort and refinement in every detail.
To celebrate 60 years of the original DS and celebrate the launch of the brand, DS organized a major event in the heart of Paris from 19 to 24 May 2015. If the first four days, it will welcome its global network, 23 and 24 next May, she will also invite the public to discover the Exhibition DS.
In parallel, will be held Saturday, May 23 at the Autodrome de Linas-Montlhéry, the largest concentration of the year of original DS, with more than 600 cars present. They will join Paris the next day to sail the Seine, the Champs Elysees and get to the Concorde place they invest a good part of the day. At the initiative of the rally, "The world of DS ', an enthusiastic association supported by the Brand.
DS EXPOSURE IN THE HEART OF PARIS ...
2015, year of its launch, the DS brand will be waiting for you in a magnificent exhibition in the Tuileries gardens in Paris, open to the public on Saturday 23 and Sunday, May 24
Conceived as a Haussmann avenue lined with shops and six cars, the DS exhibition immerses visitors in the world of DS for a trip back in time from 1955 to tomorrow. The entrance of the DS exhibition there will be free and free. Entertainment for children will be offered as well as meetings with DS experts (including designers and saddlers of Brand Style Centre).
To prolong the fun and share the DS Expo will be connected. Upon arrival, each visitor will receive a bound object to the application "MyDSweek" that will allow him to progressively his visit to shape memories "customized" by downloading content and event photos . It may, if it so wishes, share them on social networks.
EXPOSURE DS TRAVEL TIME FROM 1955 TO TOMORROW WITH ...
The Movie Theater
The DS at the Movies! 50s to today, the cinema like the DS. Principal role or simply super, the DS has turned in many films or series, in France and abroad. From 'Fantômas is unleashed "André Hunebelle to" The Mentalist "with Simon Backer through" Back to the Future "by Steven Spielberg, his unique style has fascinated image creators. Excerpts from the film career of the DS will be screened.
The Gallery
Star for a night, star of a day star ever! Sublimated by the eye of the most famous as well as by the admiring and enthusiastic amateur photographers, the DS has conquered the world since its revelation to the public in 1955.
Oversized, elegant, dynamic and refined, this exceptional automobile is popular with men of power, celebrities, filmmakers, rally drivers ... Gallery Book a sample of his best shots and the public can also play stars through the cabin Studio Harcourt installed for the occasion.
The Techno Lab
Phase connectivity offering with the digital world, efficient and high-performance engines, technological intelligence to conduct combined digital 3D, dynamic driving and safe, spectacular floodlights ... many points on which the DS experts are active every day! In the Techno Lab, visitors touch the finger what a DS, a decidedly technological object.
The Design
Difficult to talk about the DS without mentioning his pioneering design. Whether an original DS or models of the current range, the DS is like no other! In 1955, the DS stands out both for its breakthrough technologies and by its equally revolutionary and elegant lines.
60 years later, the story of the DS continues. Many drawings style exhibited in this shop will be shown.
The Workshop
Here the visitor will notice that DS takes great care to detail and refinement for its cars. He will discover the DS inspiration that draws excellence in jewelry crafts, saddlery, haute couture and the know-how to the French recognized worldwide. Embroidery, metal work, semi-aniline leather, inlaid jewelry ... The attention to detail, the choice of noble materials and the "custom" fit for the brand are giving it unique stylistic codes.
DS Shop
Enthusiast DS or esthete, you will find in this shop every lifestyle products conceived and designed by the brand to extend the DS experience everyday.
DS in the street
Throughout the exhibition, the public will discover or rediscover the DS period through 5 models presented and the DS today (with the DS 3, DS CABRIO 3, DS 4, DS 5 New) also on display. Looking to the future, the concept car number 9 will also be one of the stars of this exhibition.
Saturday, May 23 at the Autodrome de Linas-Montlhéry
On this historical tour of the Paris region as the largest annual international gathering of vintage DS will be held. Initiated by 'The world of DS' ( www.lemondedelads.com - association created by collectors clubs: Club Revolution DS 55, DS Ideal France, ID DS Club de France) and supported by the Association of Clubs and Citroën France International Amicale Citroën DS as well as the brand, the event is specially organized to celebrate 60 years of this legendary car.
More than 600 cars are expected, or some 1,500 fans from more than 10 countries.
Sunday, May 24, 600 DS will parade in Paris
It was at 7am the DS 600 from Linas-Montlhéry will start from the Saint-Cloud park onto Place de la Concorde in Paris. A nod to history, the parade will pass along the Seine near the Quai de Javel where did this legendary car and also near the Grand Palace where, October 6, 1955, the DS was revealed to the public at the Paris Salon.
The highlight of the parade, will no doubt, the descent of one of the most beautiful avenues in the world, the Champs-Elysees. Finally, the procession will arrive Place de la Concorde, and settled there a part of the day. Passing Parisians and tourists will take the time to admire them.
In May 2015, the DS brand claims more than ever its Parisian roots!
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