DS 7 CROSSBACK is the latest model to be unveiled by DS Automobiles. Heralding a new era for DS, the new SUV combines the latest technological innovations with the brand’s Parisian savoir-faire, introducing new levels of driving comfort and performance. Aimed at customers who are in tune with the latest trends, appreciate the world of luxury and prefer to express their unique personality. DS 7 CROSSBACK has its public debut at Geneva.

CHARISMATIC IN DESIGN
Elegant and comfortable proportions
DS ACTIVE LED VISION
Hypnotic 3D rear lights
Two 12” instrumentation screens with innovative interface
FRENCH LUXURY KNOW-HOW
Choice of DS Inspiration interiors with the elegance of premium materials
Guided by an obsession for detail
Magnified interior roominess
ADVANCED TECHNOLOGY
High levels of driving comfort
PHEV & EAT8
DS PILOT – Autonomous driving 2.0
DS SAFETY: DS NIGHT VISION
DS LOUNGE: DS ACTIVE SCAN SUSPENSION
DS 7 CROSSBACK is a stylish vehicle that features a wide range of attributes. Taking the first step towards autonomous driving, innovative technologies such as DS ACTIVE LED VISION, DS CONNECTED PILOT and DS DRIVER ATTENTION ASSIST increase safety, comfort and peace of mind for both the driver and the passengers. For the exterior, a new diamond-effect grille, horizontal chrome DS Wings and LED rotating headlamps create dynamic lines on the body front, while the interior is available with a choice of four DS Inspiration ambiences reflecting the DS concept of even more personalisation options.

With its LED light signatures, unique interior stitching techniques, and the motorised watch by B.R.M placed on the dashboard, as featured on DS E-TENSE concept, DS 7 CROSSBACK represents the brand’s vision for the future. The SUV will be available with a plug-in hybrid petrol drivetrain with 300hp and 4WD, a new latest-generation Efficient Automatic Transmission with 8-speeds, a THP S&S 225hp engine and two electric motors



*INSERT PRESS RELEASE BUZZ WORDS HERE*
A high-performance hybrid E-TENSE: 300bhp and 37miles range in zero emission mode
"Each DS model will be available in a high-performance hybrid version. And DS will be the first PSA Group brand to launch a petrol PHEV," said Eric Apode at the 2016 Paris Motor Show. This ambition becomes a reality with the 300hp, 4WD plug-in hybrid petrol drivetrain, available from spring 2019 on DS 7 CROSSBACK.
“For DS, hybrids are not only about performance and efficiency. They are also designed to optimise cabin space and boot capacity." adds Eric Apode, VP, Products and Business Development
This is certainly the case on DS 7 CROSSBACK, with its unique, ingenious architecture: the automatic electric gearbox is positioned in a transverse layout. The battery, which powers the rear axle, is of compact dimensions and placed under the cabin. This layout means that the floor is virtually flat in row 2: a key advantage in terms of space optimisation.
As a result, customers will enjoy exceptional dynamic performance on the open road and in the city, along with significant range: the SUV covers up to 37miles in zero emission mode, while maintaining generous interior space and a boot capacity that sets it apart from the competition.
E-TENSE, the hybrid powertrain by DS
DS 7 CROSSBACK features a plug-in hybrid petrol drivetrain comprising:
- A 200hp petrol engine
- two electric motors (with an output of 80kW / 109hp each),
- The new Efficient Automatic Transmission with 8-speeds (EAT8), positioned transversely across the front axle, between the 200hp petrol engine and one of the electric motors
- A lithium-ion battery with a capacity of 13kW/h and output of 90kW, positioned under the row 2 seat floor,
- A powered rear axle driven by a second electric motor delivering a remarkable level of performance and in so doing, providing a 4WD application and capability.
The additional energy supplied by the two electric motors (up to 80kW each and 90kW combined) to the petrol engine takes power available to 300hp.
This version has three possible operating modes: 100% electric, hybrid, or combined. The battery regenerates when the vehicle decelerates (throttle off or while braking).
In all-electric use, the 13kW/h battery delivers range of up to 37miles. This efficiency is helped by optimised aerodynamics.
In standard mode, charging takes 4½hours. In fast mode, it can take less than 2½hours, with a 6.6kW charger that plugs into a 32A socket.
Five powertrains with dynamic personalities
Alongside the E-TENSE hybrid, DS 7 CROSSBACK will ultimately be available with a choice of five powerful, highly-efficient, high-torque internal combustion engines compliant with the Euro 6.2 standard and will also premiere the new-generation Efficient Automatic Transmission with 8-speeds (EAT8): three petrol power units (THP 225 S&S EAT8, THP 180 S&S EAT8, PureTech (twice voted engine of the year in 2015 and 2016) 130 S&S 6-speed manual) and two Diesel units (BlueHDi 130 S&S - with a choice of 6-speed manual or EAT8 - and the BlueHDi 180 EAT8).
These engines endow DS 7 CROSSBACK with a broad-range of character and performance. The state-of-the-art technologies (injection pressure of 200bar for the THP engine, Stop&Start systems, etc.) keep CO2 emissions on a par with the best-in-class.
The Efficient Automatic Transmission with 8-speeds (EAT8) is a world first on the DS 7 CROSSBACK SUV
The EAT8 is far more than just an 8-speed automatic gearbox. It both delivers fuel savings by keeping engine speeds as low as possible, and contributes to driving pleasure with its new quick gear-changing strategies, it is above all compatible with the autonomous driving functions on DS 7 CROSSBACK – with DS PARK ASSIST and DS CONNECTED PILOT.
In summary:
- Fuel savings of 4% compared with the preceding 6-speed automatic gearbox, due to a new control strategy, a Stop&Start function activated at speeds of up to 2mph, and weight savings of around 2kg
- Enhanced driving pleasure through quiet operation, smoother and more discreet gear changing with the 8 speeds, a new gearshift pattern, and features an uprated ECU
- Access to the Advanced Traction Control (ATC) system for extra grip in low grip or mixed surface driving conditions
http://www.autoexpress.co.uk/ds/9745...-suv-uncovered
http://www.whatcar.com/news/ds-7-cro...va-motor-show/
http://www.autocar.co.uk/car-news/ne...el-blitz-brand
http://www.carmagazine.co.uk/car-new...d-in-pictures/
https://www.motoringresearch.com/car...m-suv-revealed
The new DS SUV makes its debut with La Première
Coincident with the public debut of its new SUV – DS 7 CROSSBACK, DS is opening a special customer reserve for this new model with a highly-specified limited launch model. Enthusiasts, trend-setters, connoisseurs or customers who have desire for refined comfort and luxury will be able to be one of the first to have this unique and exclusive version of DS 7 CROSSBACK, with details online from 7 March 2017. It offers an experience that is like stepping into the world of haute-couture (and made-to-measure) with a vehicle that combines high-levels of refinement and high-technology.
This first edition of the new DS SUV is called ‘DS 7 CROSSBACK La Première’ will be available to review online via the DS brand website: www.DSautomobiles.co.uk. To reserve the DS 7 CROSSBACK – La Première vehicle, anytime anywhere, customers can simply follow the step-by-step guide. As part of the online discovery of this limited edition, customers will be able to configure their specific vehicle (their choice of body colour, equipment, powertrain, etc.). Buyers who reserve La Première will be kept progressively informed before taking delivery.
All those who would nevertheless like to become instantly acquainted with the new vehicle, admire the body colours available or discover the exclusive equipment features, will be able to do so, but only by stepping into a virtual world. DS 7 CROSSBACK La Première will be available for viewing in every detail exclusively with DS Virtual Vision, the highest-quality virtual reality experience set up in DS Stores*. With this innovation, customers will be able to use a headset to view the new SUV full-size in 3D as part of a dynamic, interactive and captivating experience. Orders can also be placed at a DS Store or Salon (part of the DS network of dealerships) via the website.
Cutting-edge equipment
This innovative approach goes hand-in-hand with the cutting-edge features of DS 7 CROSSBACK La Première with the latest technologies that will subsequently be available across the range: DS CONNECTED PILOT -paving the way for autonomous driving through Adaptive Cruise Control and Land Positioning Assist systems, DS NIGHT VISION – considerably improving visibility for driving at night, and DS ACTIVE SCAN SUSPENSION – the 21st century DS suspension system, which uses a camera to anticipate bumps and undulations in the road for optimising ride comfort.
To ensure optimised dynamic performance, DS 7 CROSSBACK La Première is available with a choice of the two most powerful engines in the range**: BlueHDi 180 S&S and THP 225 S&S, mated to the latest new-generation Efficient Automatic Transmission with 8-speeds (EAT8).
Distinctive styling
DS 7 CROSSBACK La Première stands out for its chic, exclusive styling: an elegant, charismatic allure in Cumulus Grey, Pearl White or Perla Nera Black contrasting with unique Nappa leather upholstery in a shade called Art Rubis, for a deep, warm effect. The refined watch strap design of the seats is accentuated by pearl top-stitching, and the Nappa leather features a patina effect. Further, the B.R.M timepiece displays the colours of the interior environment, while the dashboard and protective floor mats carry the name of the limited edition.
Reflecting an obsession with detail, touches of the characteristic Art Rubis shade can be seen on the vehicle’s exterior, on the DS monogram badging at the front, the badges on the side and even on the sculpted PARIS 20-inch alloy wheels. This limited edition of exclusive design magnifies the original personality and wealth of features available on the new DS SUV, which is set to delight its first drivers. Potential customers are encouraged to make reservations soonest since this limited edition is only available to order between 7 March and 31 December 2017.
* From April, and also available at DS World



CHARISMATIC IN DESIGN
Elegant and comfortable proportions
DS ACTIVE LED VISION
Hypnotic 3D rear lights
Two 12” instrumentation screens with innovative interface
FRENCH LUXURY KNOW-HOW
Choice of DS Inspiration interiors with the elegance of premium materials
Guided by an obsession for detail
Magnified interior roominess
ADVANCED TECHNOLOGY
High levels of driving comfort
PHEV & EAT8
DS PILOT – Autonomous driving 2.0
DS SAFETY: DS NIGHT VISION
DS LOUNGE: DS ACTIVE SCAN SUSPENSION
DS 7 CROSSBACK is a stylish vehicle that features a wide range of attributes. Taking the first step towards autonomous driving, innovative technologies such as DS ACTIVE LED VISION, DS CONNECTED PILOT and DS DRIVER ATTENTION ASSIST increase safety, comfort and peace of mind for both the driver and the passengers. For the exterior, a new diamond-effect grille, horizontal chrome DS Wings and LED rotating headlamps create dynamic lines on the body front, while the interior is available with a choice of four DS Inspiration ambiences reflecting the DS concept of even more personalisation options.

With its LED light signatures, unique interior stitching techniques, and the motorised watch by B.R.M placed on the dashboard, as featured on DS E-TENSE concept, DS 7 CROSSBACK represents the brand’s vision for the future. The SUV will be available with a plug-in hybrid petrol drivetrain with 300hp and 4WD, a new latest-generation Efficient Automatic Transmission with 8-speeds, a THP S&S 225hp engine and two electric motors



*INSERT PRESS RELEASE BUZZ WORDS HERE*
A high-performance hybrid E-TENSE: 300bhp and 37miles range in zero emission mode
"Each DS model will be available in a high-performance hybrid version. And DS will be the first PSA Group brand to launch a petrol PHEV," said Eric Apode at the 2016 Paris Motor Show. This ambition becomes a reality with the 300hp, 4WD plug-in hybrid petrol drivetrain, available from spring 2019 on DS 7 CROSSBACK.
“For DS, hybrids are not only about performance and efficiency. They are also designed to optimise cabin space and boot capacity." adds Eric Apode, VP, Products and Business Development
This is certainly the case on DS 7 CROSSBACK, with its unique, ingenious architecture: the automatic electric gearbox is positioned in a transverse layout. The battery, which powers the rear axle, is of compact dimensions and placed under the cabin. This layout means that the floor is virtually flat in row 2: a key advantage in terms of space optimisation.
As a result, customers will enjoy exceptional dynamic performance on the open road and in the city, along with significant range: the SUV covers up to 37miles in zero emission mode, while maintaining generous interior space and a boot capacity that sets it apart from the competition.
E-TENSE, the hybrid powertrain by DS
DS 7 CROSSBACK features a plug-in hybrid petrol drivetrain comprising:
- A 200hp petrol engine
- two electric motors (with an output of 80kW / 109hp each),
- The new Efficient Automatic Transmission with 8-speeds (EAT8), positioned transversely across the front axle, between the 200hp petrol engine and one of the electric motors
- A lithium-ion battery with a capacity of 13kW/h and output of 90kW, positioned under the row 2 seat floor,
- A powered rear axle driven by a second electric motor delivering a remarkable level of performance and in so doing, providing a 4WD application and capability.
The additional energy supplied by the two electric motors (up to 80kW each and 90kW combined) to the petrol engine takes power available to 300hp.
This version has three possible operating modes: 100% electric, hybrid, or combined. The battery regenerates when the vehicle decelerates (throttle off or while braking).
In all-electric use, the 13kW/h battery delivers range of up to 37miles. This efficiency is helped by optimised aerodynamics.
In standard mode, charging takes 4½hours. In fast mode, it can take less than 2½hours, with a 6.6kW charger that plugs into a 32A socket.
Five powertrains with dynamic personalities
Alongside the E-TENSE hybrid, DS 7 CROSSBACK will ultimately be available with a choice of five powerful, highly-efficient, high-torque internal combustion engines compliant with the Euro 6.2 standard and will also premiere the new-generation Efficient Automatic Transmission with 8-speeds (EAT8): three petrol power units (THP 225 S&S EAT8, THP 180 S&S EAT8, PureTech (twice voted engine of the year in 2015 and 2016) 130 S&S 6-speed manual) and two Diesel units (BlueHDi 130 S&S - with a choice of 6-speed manual or EAT8 - and the BlueHDi 180 EAT8).
These engines endow DS 7 CROSSBACK with a broad-range of character and performance. The state-of-the-art technologies (injection pressure of 200bar for the THP engine, Stop&Start systems, etc.) keep CO2 emissions on a par with the best-in-class.
The Efficient Automatic Transmission with 8-speeds (EAT8) is a world first on the DS 7 CROSSBACK SUV
The EAT8 is far more than just an 8-speed automatic gearbox. It both delivers fuel savings by keeping engine speeds as low as possible, and contributes to driving pleasure with its new quick gear-changing strategies, it is above all compatible with the autonomous driving functions on DS 7 CROSSBACK – with DS PARK ASSIST and DS CONNECTED PILOT.
In summary:
- Fuel savings of 4% compared with the preceding 6-speed automatic gearbox, due to a new control strategy, a Stop&Start function activated at speeds of up to 2mph, and weight savings of around 2kg
- Enhanced driving pleasure through quiet operation, smoother and more discreet gear changing with the 8 speeds, a new gearshift pattern, and features an uprated ECU
- Access to the Advanced Traction Control (ATC) system for extra grip in low grip or mixed surface driving conditions
http://www.autoexpress.co.uk/ds/9745...-suv-uncovered
http://www.whatcar.com/news/ds-7-cro...va-motor-show/
http://www.autocar.co.uk/car-news/ne...el-blitz-brand
http://www.carmagazine.co.uk/car-new...d-in-pictures/
https://www.motoringresearch.com/car...m-suv-revealed
The new DS SUV makes its debut with La Première
Coincident with the public debut of its new SUV – DS 7 CROSSBACK, DS is opening a special customer reserve for this new model with a highly-specified limited launch model. Enthusiasts, trend-setters, connoisseurs or customers who have desire for refined comfort and luxury will be able to be one of the first to have this unique and exclusive version of DS 7 CROSSBACK, with details online from 7 March 2017. It offers an experience that is like stepping into the world of haute-couture (and made-to-measure) with a vehicle that combines high-levels of refinement and high-technology.
This first edition of the new DS SUV is called ‘DS 7 CROSSBACK La Première’ will be available to review online via the DS brand website: www.DSautomobiles.co.uk. To reserve the DS 7 CROSSBACK – La Première vehicle, anytime anywhere, customers can simply follow the step-by-step guide. As part of the online discovery of this limited edition, customers will be able to configure their specific vehicle (their choice of body colour, equipment, powertrain, etc.). Buyers who reserve La Première will be kept progressively informed before taking delivery.
All those who would nevertheless like to become instantly acquainted with the new vehicle, admire the body colours available or discover the exclusive equipment features, will be able to do so, but only by stepping into a virtual world. DS 7 CROSSBACK La Première will be available for viewing in every detail exclusively with DS Virtual Vision, the highest-quality virtual reality experience set up in DS Stores*. With this innovation, customers will be able to use a headset to view the new SUV full-size in 3D as part of a dynamic, interactive and captivating experience. Orders can also be placed at a DS Store or Salon (part of the DS network of dealerships) via the website.
Cutting-edge equipment
This innovative approach goes hand-in-hand with the cutting-edge features of DS 7 CROSSBACK La Première with the latest technologies that will subsequently be available across the range: DS CONNECTED PILOT -paving the way for autonomous driving through Adaptive Cruise Control and Land Positioning Assist systems, DS NIGHT VISION – considerably improving visibility for driving at night, and DS ACTIVE SCAN SUSPENSION – the 21st century DS suspension system, which uses a camera to anticipate bumps and undulations in the road for optimising ride comfort.
To ensure optimised dynamic performance, DS 7 CROSSBACK La Première is available with a choice of the two most powerful engines in the range**: BlueHDi 180 S&S and THP 225 S&S, mated to the latest new-generation Efficient Automatic Transmission with 8-speeds (EAT8).
Distinctive styling
DS 7 CROSSBACK La Première stands out for its chic, exclusive styling: an elegant, charismatic allure in Cumulus Grey, Pearl White or Perla Nera Black contrasting with unique Nappa leather upholstery in a shade called Art Rubis, for a deep, warm effect. The refined watch strap design of the seats is accentuated by pearl top-stitching, and the Nappa leather features a patina effect. Further, the B.R.M timepiece displays the colours of the interior environment, while the dashboard and protective floor mats carry the name of the limited edition.
Reflecting an obsession with detail, touches of the characteristic Art Rubis shade can be seen on the vehicle’s exterior, on the DS monogram badging at the front, the badges on the side and even on the sculpted PARIS 20-inch alloy wheels. This limited edition of exclusive design magnifies the original personality and wealth of features available on the new DS SUV, which is set to delight its first drivers. Potential customers are encouraged to make reservations soonest since this limited edition is only available to order between 7 March and 31 December 2017.
* From April, and also available at DS World



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