Do you need a unique design or a template design?

[jamesmurfyiii]

How important is the uniqueness of a logo to you? I often notice that companies use similar elements in their logos, such as the same fonts, colors or even symbols. Some think that this is not a problem, because the main thing is memorability and simplicity. Others are sure that the logo must be absolutely original to stand out among competitors and remain recognizable. And what do you think?

[Helen09]

In my opinion, the uniqueness of a logo plays a key role, especially when it comes to branding. After all, a logo is the first thing a potential client sees, and it should be memorable. When creating the perfect logo icon, it is important to consider not only the shape and colors but also the originality of the idea. If the logo is similar to dozens of others, it is simply lost against the background of competitors. For example, if you look at the identity of large brands, you will notice that they all have unique signs that are immediately associated with the company. Of course, it is normal to be inspired by trends, but you should not blindly copy someone else's ideas. It is important to find a balance: the logo should be simple, but at the same time stand out.

[Maxxx17]

I think uniqueness is important, but not always critical. If the logo conveys the essence of the brand well and is memorable, then even simple elements can work. The main thing is that it should be clear and not overloaded.