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Marketing and promotion are often confused among indie musicians. There is a difference between music marketing and music promotion. Marketing is about getting your target market to know who you are, what you have to offer, why you are offering it, and why what you are offering is something they want.
Marketing is about getting your target market to know, like, and trust you. In order to get your target market to know you, they have to know that you exist. Your target market need to know about you and your music.
How do you do that? You show up where they are. You should know where they hang out, what they read, where they shop, and what events they attend. You or your street team need to have a presence in front of them.
You can do this by performing where your target market hangs out, posting flyers where they are at, or by having an online presence through your website and social media sites.
Basically, find out where your target market hangs out and show up there. Once you are in front of your target market, now you have to connect with them. Engage with them! Care about them.
Have a message and a purpose that resonates with them. What does that mean? On a personal level, tell your market why you do music. What inspires your music? What's the mission behind your music? On an artistic level, create music that they will like.
Marketing is about engaging and connecting. Sometimes you will find that once your target market knows you and likes you, they will probably trust you, but that is not always the case. Music promotion is about behavior modification. It's about influencing and persuading others to act.
If you have done a successful job in your marketing. But promotion is about getting them to take the next step. Create compelling offers. Offer limited time only discounts or special prices, special limited edition albums, music packages and bundles.
Marketing is about getting your target market to know, like, and trust you. In order to get your target market to know you, they have to know that you exist. Your target market need to know about you and your music.
How do you do that? You show up where they are. You should know where they hang out, what they read, where they shop, and what events they attend. You or your street team need to have a presence in front of them.
You can do this by performing where your target market hangs out, posting flyers where they are at, or by having an online presence through your website and social media sites.
Basically, find out where your target market hangs out and show up there. Once you are in front of your target market, now you have to connect with them. Engage with them! Care about them.
Have a message and a purpose that resonates with them. What does that mean? On a personal level, tell your market why you do music. What inspires your music? What's the mission behind your music? On an artistic level, create music that they will like.
Marketing is about engaging and connecting. Sometimes you will find that once your target market knows you and likes you, they will probably trust you, but that is not always the case. Music promotion is about behavior modification. It's about influencing and persuading others to act.
If you have done a successful job in your marketing. But promotion is about getting them to take the next step. Create compelling offers. Offer limited time only discounts or special prices, special limited edition albums, music packages and bundles.
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